About

Shimmy Ahmed is a London director and photographer who makes comedy about how people actually behave. She's spent a lifetime studying them, mostly because she can't escape them.

She came up through music: a teenage intern at Kiss 100, then creating and directing Groove Nation, a nightly underground music show on Sky. At the same time she co-founded iLike…, a club night built because she was sick of never seeing women like her behind the decks.

After that she led video at ELLE UK, then spent some time producing fashion films and music videos for the likes of FKA twigs, Disclosure, Blood Orange and others at Pulse, Spring69 and Pretty Bird.

It sounds glamorous. On the budgets she was afforded - it was more like giving blood. With no more blood to give, she offered up her funny bone instead and started directing.

She's since made comedy for TENA, Sloggi, TK Maxx and Caffè Nero, and a global campaign for Remitly that was re-licensed across seven territories. Her Alexa Chung films passed 5M views. She shoots her own stills, so the out-of-home work comes from the same eye as the film.

She still DJs and still hosts a monthly radio show. It's the same job: read the room, then move it, (move it).

Currently unsigned. This bio was written by Shimmy, about Shimmy, in the third person - Like a psychopath.